Toothpaste has been around for AGES. In fact the first recorded toothpaste formulation goes back to the ancient Egyptians. Some of the early formulations, especially by the Romans, were quite abrasive and so not the best for your teeth. Especially for sensitive teeth, the last thing you want to do is to weaken your enamel with abrasive toothpastes (such as the charcoal ones that have gained popularity).
But now, after 8 years of development, we think that we have perhaps created the best toothpaste you can buy for both cleaning power and for sensitivity relief.
Just as like our other products, this toothpaste was researched and developed by our renowned holistic dentist, Dr. Paul O'Malley. Our advanced formulation is designed to provide superior sensitivity relief and to naturally whiten your teeth.
Sensitive teeth can not only cause discomfort and pain but they are generally a sign of weakening enamel which opens the door to further tooth decay and other health issues.
While some individuals have simply inherited weak enamel, for most people the problem is caused by the combination of wear-and-tear, overly harsh brushing, acidic foods and the acids produced by the bacteria in the mouth. In some cases, harsh and abrasive toothpastes that claim to whiten teeth are actually scouring away enamel! Whether by abrasion, foods, acids or just time and wear, the enamel layer demineralizes.
While it is not yet possible to scientifically regrow enamel, it is possible to strengthen the outer enamel layer of your teeth. The main component of tooth enamel is a form of calcium known as hydroxyapatite. In fact, hydroxyapatite is the main ingredient making up bones and teeth. It is completely safe and is a “bio-active” material, which means that your body will accept and incorporate it easily into rebuilding and strengthening your bones and teeth.
The key word here is “incorporate” as what needs to happen is that your tooth surface must accept and bond the hydroxyapatite into its structure. Just raw calcium by itself is not very effective.
Thank goodness for science coming to the rescue. Recent developments in “nano” technology have created super-small particles of hydroxyapatite that readily bond to your tooth’s surface. Imagine tons of microscopic (or even a bit bigger) holes, pockets and defects on your enamel's surface. Now picture pure white nano-particles of bioactive hydroxyapatite filling all those holes and bonding to them. The result is a stronger protective layer across the surface of your enamel. This not only helps keep your teeth safer but that bonding layer can also help to reduce any painful sensitivity you are experiencing.
An additional benefit of hydroxyapatite is that the process of bonding to your enamel actually creates a slick layer on the surface. This layer is very effective at discouraging the bad bacteria in your mouth from sticking to your teeth. This is a good thing as when these types of bacteria attach to your teeth, they produce acids that eat away at your enamel (cavity formation) as well as lay down unhealthy layers of plaque, leading to gum disease.
Great Oral Health’s ProMineralizer toothpaste contains a full 11% concentration of a patented form of nano-hydroxyapatite that was specifically researched and developed for rapid integration into the enamel of your teeth.
Natural whitening is another benefit of nano-hydroxyapatite. Most whitening toothpastes and processes use harsh bleaches or harmful abrasives to clean the teeth. While these processes can create some super-white teeth, they aren't always the best way to go (plus they can be really expensive). Nano-hydroxyapatite is a pure white substance. And when it bonds to the surface of your teeth it helps to naturally whiten teeth as well. While this will not product BLINDINGLY white results, it will naturally lighten and brighten your teeth with ongoing use and so help to maintain a more attractive smile.
The toothpaste is fluoride-free and loaded with natural ingredients such as: sea salt, baking soda, wintergreen, Aloe Vera and more.
It took a lot of work to create this complicated formulation and we hope that you will enjoy the fruits of our research and work.
Our mission remains to change the face of oral health on this planet, one smile at a time!